The Infrastructure for Programmatic Social
Digital advertising has optimized distribution. Targeting is automated. Bidding is automated. Placement is automated. Creative is now the primary performance lever.
Yet creative supply remains fundamentally broken:
Manual
Hand-built workflows that don't scale
Non-Standardized
No universal asset governance
Siloed
Disconnected from affiliate and programmatic rails
Weakly Attributed
No asset-level ROI reconciliation
Sotial.ai industrializes creative as infrastructure. This is Programmatic Social.
Market Analysis
The Performance Stack Is Fragmented
Today's digital performance ecosystem is built on layers that don't talk to each other. Budgets are fragmented. Data is fragmented. Ownership is fragmented. No system governs social creative as a performance asset.

Sotial.ai becomes the unifying layer — the single control plane that governs social creative as a performance asset across every channel.
Supply Thesis
The Supply Arbitrage Opportunity
Nano and micro creators represent the overwhelming majority of global creator supply — yet they remain undervalued, under-structured, and under-integrated into paid performance systems.
Macro Creators
Expensive, scarce, limited availability. High CPMs with diminishing marginal returns at scale.
Micro Supply
Virtually infinite. Authentic. High-trust. Dramatically lower cost per asset produced.
Programmatic Social converts distributed human recommendation into programmable inventory.
Category Definition
What Sotial.ai Is — and Isn't
Sotial.ai is the infrastructure layer for Programmatic Social. We do not replace DSPs, affiliate networks, or media buying teams. We unify them at one control plane: the creative asset.
Influencer Supply
400M+ indexed creators structured into a performance-ranked, programmable supply layer
Affiliate Economics
Commission rails, hybrid compensation, and tiered payout models built into every asset
Paid Amplification
Whitelisting, brand-controlled deployment, and programmatic scaling via social ad APIs
Asset-Level Governance
Rights standardization, compliance gating, attribution reconciliation, and capital allocation
Architecture
System Architecture: A Closed-Loop Autonomous Engine
Sotial.ai governs the full lifecycle of performance social creative through four integrated layers operating as a single autonomous system.
1
Creator Intelligence
400M+ indexed creators scored on engagement, authenticity, niche clustering, brand persona alignment, and asset-level ROI modeling. Output: Performance-ranked creator index.
2
Economic & Rights Structuring
Pricing curve benchmarking, elastic payout modeling, hybrid fixed + performance compensation, affiliate tiering, and standardized digital rights contracts. Output: Rights-cleared performance assets.
3
Structured Asset Manufacturing
Conversion-first scripting, modular hook & CTA architecture, AI semantic layering, platform-native formatting, compliance gating, and pre-launch scoring. Output: Deployable social performance units.
4
Unified Performance & Capital Allocation
Every asset tagged with Asset ID, Creator ID, affiliate token, UTM automation, pixel + server-side mapping. Integrated via social ad APIs, DSP pipes, and affiliate APIs. Top performers scale. Underperformers rotate.
Operations
Campaign Operating Model
This is asset pipeline management — not campaign management. A continuous, repeatable system that converts brand objectives into performance-optimized social assets at scale.
Each cycle compresses what traditionally takes quarters into disciplined sprints.
<45
Day Cycle Time
From brief to optimized performance assets
200-300
Creators Per Wave
Activated per campaign cycle
1,000+
Creators Per Quarter
Scaled across multiple waves
The Engine
The Programmatic Social Engine
Two paid pathways power the system — each leveraging structured creative assets for maximum performance signal.
Influencer-Sourced Ads
Creator posts organically. Whitelisting enabled. Brand amplifies through creator handles with affiliate tokens embedded.
Trust + performance signal combine.
Brand-Controlled Ads
Rights-cleared assets deployed via brand ad accounts. A/B tested programmatically across hook, CTA, creator persona, placement, and audience cohort.
250 Assets Deployed
Broad creative portfolio launched across pathways
40% Show Signal
Early performance data identifies promising assets
5–10% Dominate
Budget doubles into top cohort. Winning patterns analyzed.

Replication Intelligence: The system analyzes winning hook patterns, tone structures, creator clusters, and conversion behavior — then matches against the 400M creator index to deploy the next wave aligned to winning archetypes. Creative alpha compounds.
Compounding Returns
Three Interlocking Flywheels
Programmatic Social doesn't just perform — it strengthens over time. Three self-reinforcing flywheels drive compounding returns across every dimension of the system.
Supply Flywheel
More creators → more structured assets → better testing density → higher portfolio ROAS → increased creator liquidity
Performance Flywheel
More assets → more conversion data → smarter narrowing → capital concentration → compounded portfolio returns
Intelligence Flywheel
Cross-channel reconciliation → cleaner attribution → better pricing models → lower CAC → margin expansion
Defensibility
The Moat Is Not Creator Access
Anyone can reach creators. The defensibility lies in the system intelligence that compounds with every asset deployed, every campaign measured, and every dollar allocated.
1
Asset-Level Performance History
Deep longitudinal data on what works, by whom, for whom
2
Cross-Channel Attribution
Reconciliation across social, affiliate, and programmatic
3
Rights Standardization
Scalable legal infrastructure that competitors must rebuild
4
Predictive Scoring
Pre-launch asset scoring and archetype replication modeling
5
Portfolio Capital Allocation
Automated budget deployment at the individual asset level
Platforms optimize auctions. Sotial.ai optimizes creative supply. Different control plane.
Enterprise Value
What Enterprises Gain
Sotial.ai transforms creative from an unpredictable cost center into a systematic, measurable performance asset. When creative becomes systematic, it unlocks budget scale.
Owned Social Inventory
Build a proprietary library of rights-cleared, performance-validated social creative assets
Lower Blended CAC
Portfolio-based optimization drives down customer acquisition costs across all channels
Faster Creative Velocity
200–300 creators per wave producing structured assets in under 45 days per cycle
Unified Governance
Affiliate + paid channels governed under a single performance framework with reduced agency overhead
Competitive Landscape
Competitive Benchmarks & Monetization Positioning
Sotial.ai sits at the intersection of multiple established monetization models — blending the best economics from each category into a single, performance-aligned revenue structure.
Managed Spend Share
Revenue tied directly to facilitated performance media
Affiliate Participation
Commission-driven revenue aligned to conversion outcomes
Enterprise SaaS
Predictable subscription revenue from platform access
Sotial.ai's revenue is aligned directly to performance capital — not impressions, not reach, not vanity metrics.
Revenue Model
Three Revenue Streams, Margin Expansion Built In
1
Managed Performance Spend Fee
5–8% of paid media facilitated through the platform. Conservative baseline: 6%.
2
Affiliate Participation
10–20% of commission driven through Sotial-structured assets. Conservative baseline: 12%.
3
Enterprise Platform Subscription
$75K–$250K annually per enterprise client for platform access, intelligence tools, and managed services.
Gross Margin Trajectory
Expansion driven by increasing automation, asset reuse across campaigns, and compounding intelligence from the performance flywheel.
Growth Projections
Conservative Projections & Ideal Customer Profile
Ideal Customer Profile
  • DTC brands spending $3M–$20M annually on paid media
  • Marketplace platforms with established affiliate programs
  • Consumer brands with heavy creative turnover and fatigue
  • Performance-led enterprises with in-house media teams
We reorganize existing spend — not incremental budget.
Conservative Spend Facilitation Model
$42M
Managed Spend Revenue
At 6% take rate on $700M facilitated spend by Year 3
$60-80M
Total Revenue Range
Including affiliate participation + enterprise SaaS by Year 3
Disciplined assumptions. No inflated TAM math. Revenue built on provable, conservative unit economics.
Category Creation
Programmatic Social.
Sotial.ai defines the category.
We convert distributed human recommendation into social assets that are:
Owned
Measured
Programmatically Deployable
Capital-Governed
Sotial.ai industrializes trust into scalable social performance capital.